Gremo žgat na Rožnik?
Model to ni Rožnik, to je Šišenski hrib.
Sori.

Ko smo aprila zasedli prostore Celovške 50, v samem jedru Šiške, smo bili večkrat ošteti, da nimamo pojma kje je kaj. Spoznali smo, da je Šiška veliko večja kakor se nam je najprej zdelo.

Tokratni alleycat nas pelje po skritih točkah, ki so znane samo avtohtonim Šiškarjem.

Dirka se začne v Lepi Žogi, centru Spodnje Šiške, kjer se dogaja vse živo v živo.

- Zbor ob 17:30 in prijave za zamudnike
- Štart ob 18:00 nič nič!
- Štartnina 3,00 €

Dirka bo sestavljena iz treh manifestov po 5 točk, ko manifest izpolnite se vrnete v bazo – Pici Bici, Celovška 50.

Prvi, ki konča tretji manifest in se vrne v bazo zmaga.
Nagrada: Čast in slava + rumena guma

Prijave: http://goo.gl/jo0BYd

Obvezna oprema:
- kovanec za 2€
- fotoaparat (telefon s fotoaparatom)
- torba ali večji žep
- ključavnica
- luči
- zemljevid Ljubljane
- čelada
- mlajši od 18let – dovoljenje staršev
- dovoljene vse vrste koles, brez pomožnega pogona

Following the Kelli Samuelson interview is Erik Nohlin, an industrial designer from Sweden that’s heavily involved in the cycling scene. There is some serious inspiration to be found in the following words, enjoy!

Erik Nohlin, AWOL - listen to THIS while you’re reading.



Marko - Who are you?
Erik - Stockholm born, grew up in the south of Sweden, some years in Belgium and a stretch in Switzerland. I now reside in The Mission district of San Francisco. 18 different places I’ve called home this far and counting…

Marko - At which point in life have you realized that you could make a living with cycling and what brought you there? How did you get a job at Specialized, and what do you do there?
Erik - I’ve always been into bikes. Went to art school for two years and my mentor, the great HC Ericson, told me I would never become a professional artist, my mind was way too structured. He told me about something called Industrial Design. I listened to his advice and applied to one of the most renowned industrial design schools in the world, The UiD, but hated the narrow minded and car focused mindset, I was a cyclist and had too much sustainability on my mind to stay. I swooped schools, moved back in with my girl Sofia and got back to bikes. My bachelor thesis was a bicycle and from there the focus was on bikes. I got my first big bicycle contract the day after finishing my master’s degree and I started my own bicycle design business called KiD. For two years I supported the Scandinavian domestic markets with industrial, graphic and strategic design. Had a fun time, developed my skills and earned good money working little and rode a lot. The design consultancy LOTS Design hired me and brought my bicycle customers with me and did that for 4 years, built a pretty solid portfolio with sharp successful projects, concepts and awards but I got bored when med-tech projects slowly pushed my bike projects away in the name of profitability. I left LOTS Design and before joining Specialized, me and Sofia made a little bike trip across the US called The Great Escape. I joined Specialized about 2.5 years ago as the lead designer for all urban and core bikes including the AWOL / Team AWOL.

Marko - I think that the first time I read about you, or your cycling trips was when John Watson posted something about The Great Escape. Can you tell me more about this project and do you think that your life would have been different right now if you haven’t done it?
Erik - The Great Escape was a life saver and changer. Both me and my wife quit our jobs, she as a successful but burned out fashion designer, me as that bored design consultant working more and more in the med-tech business and less and less with bikes. My mom had just unexpectedly died of a stroke and that further made us realize that sitting around waiting for better times wasn’t an option knowing we could be dead tomorrow. The Great Escape was both a need for change as an adventure in itself. We planned the escape for six months before we told our bosses that we were leaving. Those decisions were the most difficult once we’ve made until then but we weren’t happy in life. We took off when the Swedish winter was at its darkest, ready for a new chapter in life. The plan was not to have a plan and ride our fully loaded bikes across the USA, following the spring north bound and take everything as it came. Simply to recover from stress and sorrow. As we left John’s house in Austin in March we thought we were going to ride our bikes for a year, maybe more, but after 6000k/3800miles and 6 months, I had a new gig at Specialized. We rode our bikes from Austin to Portland and down to San Francisco and I started working at Specialized. Serendipity took us there. In general I’m a believer that good things come to good people if you have an open mind. The Great Escape could not not have happened, we had to change our lives and find a new chapter, and we did.

Marko - Did the AWOL project happen because of the Great Escape, or did Specialized just have a similar idea and they put you up to it?
Erik - I think that was a combo of serendipity, luck and timing. Specialized had been looking for a lead designer for a while and we found each other while we were on the road riding through Arizona. My crazy big passion for bike travel and living with a bike as my only source of transportation, plus my past as an urban bike designer led to me getting hired a week after we first met. I know they were intrigued by the story of The Great Escape but it wasn’t the only reason. One of my first projects was the AWOL and after seeing it taking off in a wrong direction and some key people leaving the development group, I simply kidnapped the bike together with my colleague Recep Yesil and made it our ride, our baby.

Marko - In the series of videos from the 2013 transcontinental race, you tell a lot about AWOL and yourself, so I’m not gonna ask a bunch of questions related to that, but there is one thing that I’m curious about. If I remember correctly, you said something about traveling through all those countries with the goal of just finishing the race and how it makes you feel like you are being rude for not soaking it all in. It’s something I feel when I’m traveling by car too so I can totally understand you. If you had the chance to visit just one of the countries that you passed through at that race, which one would it be and why?
Erik - I still have a hole in my heart just shredding through Vucovar, Croatia like one of the bullets that not so long ago completely massacred the town. I have strong memories of the news footage from the genocide. I was 14 at the time. Later on in life I got a lot of friends from Serbia and Croatia, hearing their stories, passing through their home countries in a day felt disrespectful. Vucovar is not a place you just pass in a race. I’m going back there one day to pay my respect.

Marko - Do you plan on doing something similar in the recent future, or was the purpose of attending the transcontinental race mainly for the promotion of the AWOL bikes?
Erik - Nothing we do with the AWOL is only a marketing gig. I’m a long distance cyclist and 4 time Super Randonneur heading for my second Paris – Brest – Paris. If we can combine riding our own creations on long rides it really is the best form of RnD and what makes the best stories. I will always stay true to who I am and what I do, including AWOL gigs; you can’t really fake it today. Kids are too smart. There are a lot of good products out there but what most people fail at is the inspirational piece. Showing the kids what they can do on that bike, that’s the magic. A product without a story is dead, just like a person. Team AWOL will continue to be inspirational and do gnarly rides as a part of making the bike better. The Transcontinental Race led to the AWOL TCR Edition and The Oregon Outback was the driver behind the AWOL x POLER collaboration. We have a lot of fun things happening in a near future, just sit tight and watch!

Marko - Who inspires you?
Erik - My wife and best friend Sofia. She has the sharpest and most inspirational brain I know. She’s also a complete fucking mystery most of the times and my favorite girl to hang with, on and off the bike, we’re a great team since 14 years and I never get bored in her company. The combo of Bourbon, coffee, raisins, night time and black metal also makes my brain spin in the most best of ways. It’s not a source of inspiration but it gets me creative.

Marko - Last but not least; What kind of music do you listen to and what is your favorite song?
Erik - I always look for the same kind of structures in music, no matter what genre it is put into. There is always something dark and dangerous in it, whether it’s free jazz, drone, punk or black metal. My favorite song change every day but todays soundtrack has been Watain, The Wild Hunt album is a modern masterpiece of black metal.

Danes od 19h dalje v naši trgovini predvajamo razne filme o kolesarstvu! Po dolgem času vam bomo pa tudi predstavili naš najnovejši video, vsebina katerega ostaja presenečenje!

Se vidimo!

Our friend Tilen Sepič did an amazing job documenting the bike scene in Ljubljana, and the focus in the fourth part of the series is our store. Take a few minutes of your time and check this out!

While we were at Eurobike, we met a lot of interesting people and one of them is Kelli Samuelson. You’ve had the chance to read about her, even watch videos about her and if you were at one of the Red Hook Crits, you had the chance to see her race. She was happy to do an interview with us and if you ever get the chance to talk to her, do it!

KELLI SAMUELSON, *29, LA/CA - listen to THIS while you’re reading.



Marko – How did you end up in the cycling scene and working with Ritte?
Kelli – I was riding my bike a lot for a few years and ended up racing some races. Together with a friend we eventually formed a team, which was just a fun thing to do and get together, since then the team grew in numbers and experiences. At that time I was working as a hairdresser, so joining the Ritte team was a bit of a leap of faith for me…I got offered a job in their paint studio and decided to go for it. I don’t work there anymore though; they had to move into smaller facilities and I ended up working for another company but I can’t tell you anything about that right now.

Marko – You are doing a lot to promote women cycling. Have you noticed any change in the past few years concerning this?
Kelli – It definitely changed to the better, people finally started to take us seriously and bicycle companies are aware of this so they are getting involved. There are companies that make stuff just for us women. I personally think that because our races are a bit shorter, they can also be more fun to watch… we really push as hard as we can and deliver a lot to the spectators.

Marko – Speaking of bicycle companies…the cycling industry can get really boring, but it can also be a lot of fun. Who are the people that make it fun and interesting in your opinion?
Kelli – For sure companies like Ritte, Chris King, Ass Savers etc. make it a lot of fun…they are selling a story with their products and people appreciate that.

Marko – Tell me more about the recent collaborations that you did with Ass Savers and Sean from Team Dream Team…did they bring a positive feedback?
Kelli – We needed a bit of a financing help to get to Ireland and these collaborations helped a lot. Ass Savers is a great company and as soon as they offered us their support we were up for it. It’s the same with Sean from TDT, everything that he comes up with is amazing and we knew that nothing could go wrong. There was a lot of interest from both men and women for our cycling kits already so this was a good opportunity to offer something to our fans.

Marko – Tomorrow you are off to Barcelona for the Red Hook Crit with the Cinelli Chrome team, and after that you have an important race in Ireland (Ras Na mBam) with Ritte. Concerning that you are heavily involved in two different teams, is one of those two races more important than the other?
Kelli - Red Hook Crit is really important to me, because of the race itself and off course because of my team, I mean…its Cinelli! They only want the best riders and good results are important. But on the other hand, I have some unfinished business with Ireland…last year I fell in the first stage and that destroyed all the hopes and expectations that I had for the race. Also it is the last race that we are doing with Ritte, the team will soon have a new name and we will focus even more on the development. So the race in Ireland is going to be full blast!

Marko – Who is your biggest inspiration in cycling and life in general?
Kelli - My biggest inspiration is every female racer that has come before me. I find inspiration in all their stories the sacrifices they have made. The chances they have taken and the losses they have suffered. It makes it all worth it and reassures me this is something I want and will work for.

*Never ask a woman about her age